Kevin Kelly's wikipedia entry reads - Kevin Kelly (born 1952) is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog. He has also been a writer, photographer and conservationist. Kelly is a student of cultures (Asian ones in particular) and is considered by some an expert in digital culture.
His personal site is www.kk.org, where among articles and blogs you can also find his paradigm setting E-book Out of Control, The New Biology of Machines, Social Systems and the Economic World.
Also present are
New Rules for the New Economy
And
True Films 3.0 is his recent E-book in PDF format explicitly for download. Scroll to the end of the page for the file.
Support Kevin Kelly, buy hardcopies of his books. You won't get a better bang for your buck.
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